Chief Muppet

Is it me or has there been a radical explosion in the title "Chief" recently? CEO, CFO, CIO, CTO, I can get this (kind of)... But isn't the point that such a role is, well, the chief? Like the president being commander-in-chief?

So we dilute the office (Executive, Financial, Information, Technology...) and you're "chief" of your office... But ok, whatever, you need a little viagra to stimulate these guys.

We then have chief architect (period) which; I admit, in some cases was a role I had some respect for. But now I'm seeing  chief-architect-of-xxx (where xxx is some random project spawned the morning after a particularly heavy drinking session). You're not the chief, you're a muppet for believing the title has any bearing on your status. The only effect that title has is to make the CEOs feet go cold when he realises his veil of authority is slowly eroding away, and for the minions you supposedly lead to think you're a bit of a dick.

So I've decided to bypass this faux "chief" thing and skip it, going straight for... Master-of-the-Universe!

Now I'm just waiting for someone to title themselves "God of Pocket Calculators!"... and the circle is complete, as Dylan said, everybody "Gotta serve somebody" (and yes, I know it's a Willie Nelson cover!).

"They may call you Doctor or they may call you Chief ... But you're gonna have to serve somebody"...